Why Most People Put Off Holiday Shopping

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Have you made your list and checked it twice, but you still haven’t started your holiday shopping yet? You’re in good company, according to a new survey. It finds that 97% of people plan to do holiday shopping, but nearly half (47%) haven’t bought the first gift yet.

So why are so many Americans putting off this task with a deadline? The poll of 2-thousand adults reveals that it all comes down to trying to get more bang for their buck. It turns out, eight in 10 people are delaying their shopping while watching for ways to save, like interest free promotions and discounts.

  • Almost two-thirds (64%) say interest-free promos that let them pay over time with no late or hidden fees are the most helpful offers from retailers, while just over half (54%) want discounts and sales and buy now, pay later deals (also 54%).
  • But they’re not afraid of spending money, with 75% of respondents planning to spend more or the same amount as last year.
  • Shoppers are also prioritizing staying in or under budget (59%), getting great deals (58%), paying over time (57%) and avoiding late or hidden fees (51%).
  • While 73% of boomers and 54% of Gen X say they’ll spend the most money on others, not themselves, 37% of millennials and Gen Z admit they’ll spend more on themselves than others.
  • No matter who they’re shopping for, gift cards are the top holiday purchase (70%), followed by entertaining costs (67%), clothes and accessories (66%), travel (65%), tech (57%) and decor (40%).

Source: SWNS Digital

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